The increase in the use of smartphones has led to a significant increase in demand for mobile applications. Companies have realized that mobile applications can help them increase brand value and improve their business offerings to their customers.Before developing a mobile application, however, it is important to decide on which mobile app development company platform the application will be built. Choosing a mobile application development platform to use is one of the most important decisions when it comes to developing an app.
Are you going to the original app or across the platform? Do Windows and Blackberry phones deserve your attention? Or are you just focusing on iOS and Android? If you do, which of the two you choose – Android or iOS? Do you choose both?You have to think about a lot of things when choosing between mobile developments platforms.
So, if you’re wondering what MADP you choose, here are some of them:
The first way to choose the appropriate mobile application development platform is to know each of its shares in the market. For example, Google’s Android manages 80% of the world’s mobile devices. On the other hand, Apple’s iOS runs about 14% of the world’s mobile devices. However, it does not take iOS out of the race. IOS is favored by users from countries like the United States, Japan and Australia. Thus, if they are your target audience, you should think about iOS. Android is favored by users in Asian and African countries and is the best platform to develop mobile applications if you want to reach users in these areas.
When choosing from a variety of mobile development platforms, it is also important to take into account demographic factors. Android users generally belong to a group of low-income people who prefer Android, because these devices are relatively affordable. In addition, Android mobile devices are usually owned by the elderly. However, due to the large number of free Android apps, their commitment is less. On the other hand, iPhone users in the middle and high-income categories prefer iPhone. These users are usually younger, educated and willing to spend money buying digital products such as mobile apps.
Content categories also play an important role in choosing a mobile application development platform. Whether its gaming, entertainment, social media, or education, iOS users tend to download different types of apps. It has also been found that Android users, unlike iPhone users, typically download only social apps. Therefore, when choosing MADP, it is important to consider the content categories.
Navigation conversion rate at purchase
Mobility-to-purchase conversion rates should always be considered when choosing between mobile developments platforms. 23% of iPhone users are more likely to shop through their smartphones. By contrast, Android users are less likely to do so.
As mentioned in one of the previous points, iOS users are more willing to buy apps. That’s why iOS apps earn more than Android apps. So, if you want to create a full product application, such as a games app, the mobile application development system you need is iOS.
The costs associated with different mobile development platforms vary. For example, when an Android app is under development, developers need to write 40% extra code, which costs app owners 30% more.
This also plays an important role in choosing the right MADP. Android is the best option here because this platform allows developers to add many features and customizations to their apps, while iOS may be very limited.
Launch the app
If you want to launch easily your app on an app store, then Android is the mobile app development platform to choose. This is because, it’s much simpler to launch an app on Google Play.
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